Here's one of this year's rejects for my Christmas 2008 greeting card range. Without the fonted wording, of course. Interesting thing I was told by the art controller - they don't want photoshopped designs that can be churned out by their own designers without using much time or creativity. They want authentic, original looking artwork that's worth paying for. S'wot I've always thought, really. Funny how some clients love Photoshop and others just never will, huh? (personally, I just do it for the cash if I have to but I'm an old-school, hands on girl all the way)
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